Music Talk : Music Industry Interviews, Advice and tips for DJs & Producers · Grahame Farmer

Music Talk 055 - How to get signed to Another Rhythm with Joanna Phillips

·1 hr 38 min·5 clips

Joanna says Meg McCue grew to 70,000 TikTok followers by posting only about ADHD.

Graham opens by introducing the series and framing the conversation as an International Women’s Day special. He says he has been a big fan of Joanna Phillips’ work for a while. Joanna is the label manager at Another Rhythm. Graham describes Another Rhythm as an independent record label and events management company founded in 2018, not genre-specific, moving across house, breaks, and jungle, with a clear focus on quality and on amplifying an artist’s vision on every record. Joanna comes in warmly and thanks him for the introduction. The chat starts with her talking about her day and some of the social media work she has been handling for the label. From there, the conversation moves into how people present themselves online and how different accents or regional identities can shape the way content lands. They talk about how northern English and Scottish voices can get a friendly response on TikTok, and joke that a southern accent may get a different reaction. Joanna and Graham lean into the idea that there is room for people to build content around their own background instead of sanding it off. They discuss how artists can use what makes them distinct rather than trying to flatten everything into a generic brand. The chat touches on Geordie identity and how that can become part of the story around an artist or producer. Graham mentions a project they have just started working with and the idea of sampling or flipping Geordie Shore material, then pushes the thought toward using stereotypes carefully and creatively without crossing into offense. The conversation keeps returning to the broader point that personality and local flavour can help artists stand out. Near the close, the discussion turns practical. Joanna and Graham talk about cover versions, how they are treated when registered on PRS, and the difference between a cover and an original re-sing. The episode ends on thanks, chat appreciation, and International Women’s Day wishes. The tone throughout stays loose, friendly, and useful, with the sort of back-and-forth that feels more like a live room than a polished interview.

As heard by us

A relaxed label conversation that turns scene talk into practical advice.

Joanna Phillips brings a label-side perspective to this Music Talk special, with Graham Farmer steering a discussion centered on Another Rhythm's role as an independent, non-genre-specific label and events company.

Read the full review in PlayNext →

Why you'd press play

Want a chat with a label manager about the day-to-day?

Read the full recommendation in PlayNext →

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