Magic Happens When You Build the Room | Lisa Mitchell | Jenn Edds | Lorraine Ball | 1196

·13 min·1 clip

Lorraine Ball debriefs with fellow podcasters Lisa Mitchell and Jenn Edds about bringing their podcasting idea to life in a room with 14 brilliant women.

This episode of More Than a Few Words features host Lorraine Ball with guests Lisa Mitchell and Jenn Edds, reflecting on their recent event called Talk Beyond the Mic. The event gathered 14 women podcasters in person for a four-hour session designed to move beyond virtual interactions and big conferences. The hosts emphasize that participants were actively producing podcasts, not just ideating, which added depth to the discussions. Jenn Edds shares her marketing takeaway about focusing on one call-to-action across platforms, while Lisa Mitchell highlights learning about using Instagram carousels and turning them into videos in Canva. A key moment was when the session opened with sharing podcasting mistakes, fostering candor and humor among attendees. The hosts note the complete absence of competition or ego in the room, allowing for respectful exchanges and safe questioning. They discuss the event's format, which included voting on topics to cater to diverse experience levels and show types, rather than having a set agenda. Lorraine Ball suggests this local event model as a blueprint for other marketers and podcasters to create their own gatherings. Lisa Mitchell stresses the importance of maintaining momentum between events through ongoing community and resource sharing. The episode concludes with invitations to future events and promotions of the hosts' other podcasts, The Brassy Broadcast and Divorce Curious. Overall, it provides a detailed walkthrough of the event's conception, execution, and lessons learned.

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