Remy Fabre (Zefir) : "ZIA, le partenaire IA des agents immobiliers"
·5 min
In this episode of Mon Podcast Immo, host Ariane Artinian speaks with Rémy Fabre from Zefir about their AI platform, Zia, which serves as a partner for real estate agents. The conversation begins with an explanation of Zia's functionality, comparing it to ChatGPT for property searches, such as finding apartments in Nice with specific criteria. Rémy details how agents can integrate Zia with their CRM systems for free diffusion of listings. He outlines the business model, where diffusion is 100% free, while delegated mandates involve a 50-50 revenue split, with Zefir covering external platform costs and professional photography. The episode explores Zia's role in enhancing agent productivity through AI tools, like processing voice notes from WhatsApp to communicate with sellers. Rémy discusses AI applications for sellers, including performance analysis of listings and advice on optimizing photos and text. He emphasizes that AI should not replace agents but rather augment their efficiency, allowing them to focus on the human aspects of transactions. The conversation touches on the importance of human reassurance in real estate, given infrequent property changes in France. Rémy advises agents to adopt AI tools without fear to stay competitive. Towards the end, he reveals Zefir's recent €15 million funding round, bringing total investments to €50 million, backed by a U.S. investor involved with OpenAI. The funding aims to expand technology and support for partner agents. The episode concludes with Ariane thanking Rémy and promoting the podcast.
