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Membership Geeks Podcast with Mike Morrison · Membership Geeks

From The Vault: Why You're Losing Members and What You Can Do About It

April 7, 2026·17 min·1 clip
Mike Morrison reveals the top reasons members cancel and shares actionable fixes from a decade of membership expertise.
The episode is a solo presentation by host Mike Morrison, wrapping up a three-part archive series on member retention. Morrison introduces the show as the 468th episode, highlighting its decade-long focus on evergreen strategies for membership businesses. He frames member cancellations as inevitable but manageable, diving into specific reasons drawn from past insights. The first reason discussed is members consuming all available content, where Morrison advises adding regular, low-effort high-value content like webinars to maintain engagement. Next, technical problems and poor site usability are addressed, with solutions including onboarding videos and clear support channels. Morrison then covers members who sign up but don't use the site, suggesting proactive engagement tools and monitoring login data. Affordability and pricing issues are explored, with recommendations to split-test pricing and offer monthly options as downselling tactics on cancellation screens. Payment failures are identified as another common cause, and Morrison details how plugins like MemberPress can automate retries and grace periods. Finally, he discusses members leaving after achieving their goals, proposing advanced offerings like coaching or testimonials to leverage their success. Throughout, Morrison emphasizes practical, actionable fixes rather than theoretical advice. The episode ends with a promotion for Membership Academy's open house and a request for reviews.

As heard by us

A practical look at how engagement gaps and pricing choices can turn paying members into early cancellations.

Member churn is treated here as a practical diagnosis, with attention on fading engagement, missed communication, and pricing that can push people toward a quick burst of use followed by cancellation.

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Why you'd press play

If members vanish after their first month or two, this is a useful place to inspect the leak.

Read the full recommendation in PlayNext →
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