Membership Geeks Podcast with Mike Morrison · Membership Geeks

456 - The New Rules of Podcasting with Colin Gray

January 13, 2026·1 hr 5 min·5 clips

Mike Morrison reveals his podcast drives the majority of new member signups, but warns the podcasting world has been squeezed by celebrities and AI.

Mike starts with a clear bias. He is a big, big fan of podcasting, and he treats the Membership Geeks show as a serious part of how Membership Geeks and Membership Academy have marketed from the beginning. Colin Gray brings the podcasting side. As founder of The Podcast Host and Alitu, he is the person Mike wants in the room for a conversation about where podcasting is going. The problem is commoditized information. Mike and Colin keep coming back to the same pressure: when AI can fill an information gap in seconds, sharing expertise is no longer enough to make people care. Mike puts it in membership-owner terms, with topics like member onboarding tips or retention mistakes. The substance might be familiar, but the framing changes the feel of the whole thing. Less generic, more personal. A title built around favorite member onboarding experiences does more than tidy up the wording. It brings in judgment, preference, and earned experience. That is what can make listeners feel attached. Mike connects this to people he met at events, where the praise for the podcast was not just about useful information. They liked his approach. Expertise is the starting point. The stronger pull is hearing how someone thinks, especially when that thinking comes from time and experience. Colin agrees, with one caveat. He suspects AI may learn to copy some kinds of perspective, but real perspective is harder because it depends on background, story, time, and experience. That is the practical question underneath the conversation. If AI can fill the information gap, membership owners with podcasts need to make their point of view visible enough that listeners recognize a specific way of seeing the business. Useful information is easier to find and imitate now. The podcast needs a point of view, with examples, preferences, and experience built into the teaching itself.

As heard by us

A clear case for voice over generic advice.

Mike Morrison and Colin Gray make a plain but useful case here: as podcasting gets more crowded, the part that cuts through is point of view, not broad expertise dressed up as advice.

Read the full review in PlayNext →

Why you'd press play

Why your membership podcast should sound like your point of view, not just another pile of tips.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Membership Geeks Podcast with Mike Morrison