playnext.fm

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast · Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant

Wedding SEO In 2026: What Wedding Pros Need To Know About Search and AI with Sara Dunn

·52 min·3 clips
Sarah says submitting a site to Bing Webmaster Tools made a previously invisible planner show up in ChatGPT within an hour.
1. The Evolve Your Wedding Business Podcast episode focuses on wedding SEO in 2026 and how search is changing across Google and AI tools. 2. Heidi Thompson hosts the show, and Sarah Dunn of Sarah Does SEO returns as the guest because she works on wedding-industry SEO every day. 3. The episode asks what wedding professionals need to do now to get found in Google, ChatGPT, and other AI search tools. 4. Sarah says she studies wedding planners, photographers, and venues across North America and the world to see what search patterns are changing. 5. She says Google still has the biggest share of search traffic, even as people increasingly use ChatGPT and Perplexity as search tools. 6. Sarah argues that traditional SEO best practices still help businesses show up in AI-based search results. 7. She recommends keeping a clear location-plus-service keyword on the website, such as 'Michigan wedding planner' or 'Dallas wedding photographer.' 8. Sarah says AI searches are often more detailed than Google searches, with users asking for criteria like city, reviews, vibe, and wedding date. 9. Heidi and Sarah use a mattress-and-sheets example to show how a person can search for a problem and let ChatGPT help find a solution. 10. Sarah says that shift creates a chance for wedding pros to be discovered by couples who did not know certain services existed. 11. Sarah says content marketing is still important because AI tools need more information, not less, to recommend businesses. 12. She says blogging is not dead and uses the phrase 'breadcrumbs' to describe how blog posts can lead searchers to a service. 13. Sarah gives Greencrest Manor as an example of a venue a vendor might want to rank for because venue-specific searches reveal budget, style, and location. 14. She says a venue spotlight blog post can help a wedding photographer, planner, or florist prove expertise at that venue. 15. Heidi mentions a wedding planner who booked a couple after they found a venue spotlight on her website and saw her as an expert there. 16. Sarah recommends adding FAQ-style content to service pages, such as engagement photography locations, seasons, and starting prices. 17. She says the current format of the interview is practical and example-driven, with Heidi asking direct questions and Sarah answering with test cases and client data. 18. The tone stays conversational and tactical, with repeated back-and-forth on what has changed and what still works. 19. Wedding pros who want practical SEO and AI-search ideas should listen. 20. People looking for generic marketing theory or quick fixes can probably skip it.

As heard by us

Venue-specific SEO advice that ties search visibility to trust and bookings.

This episode makes a practical case for venue-specific blogging in 2026, especially for wedding pros trying to get found by search engines and AI tools.

Read the full review in PlayNext →

Why you'd press play

You want couples finding you through search and AI, not just paid directories.

Read the full recommendation in PlayNext →
Listen to the show on
Apple PodcastsSpotify
Play clips from this episodeMore from Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast