Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast · Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant

Real Wedding Submissions That Editors Love: Tips to Get Featured with Jainé Kershner

·52 min·3 clips

Janae says every image in a submission should be a “hero” shot the editor might feature first.

The pitch is practical: submissions can feel doable. Heidi talks to wedding pros who want their real weddings featured, then keeps pulling the advice back to bookings, visibility, and realistic expectations. The obvious assumption gets challenged early. A national feature may feel like the win, but a broad publication can reach plenty of people who will never hire you. Regional press gets treated with real respect. The guest talks about starting with smaller and regional publications, then getting accepted for print in The Knot, first as a single-page placement and later aiming for a multi-page wedding. That part is useful because it makes press feel less like luck and more like something you can practice. Heidi adds the business reality check. Wedding pros can assume one huge publication will suddenly fill the calendar, but smaller or more local features may create better opportunities. If the people seeing the feature are actually in your market, that placement can matter more than a splashy national mention. The episode also takes some pressure off. Positive press does not have to be a massive editorial spread to help. A slideshow image still counts. A quoted interview still gets your name online, and the conversation treats that as another signal for future clients and future opportunities. There is encouragement here, but not much hype. The guest clearly loves seeing work in print, while Heidi keeps the focus on what press can really do for a wedding business. The advice lands as permission to start where you can, keep submitting work worth sharing, and stop brushing off quieter press wins that may be closer to your best clients.

As heard by us

A clear reminder that smaller, relevant press can still help a wedding business grow.

The episode frames wedding submissions as a visibility play, not a status chase. It argues that smaller and regional placements can matter more than marquee names, because local coverage often reaches clients who are actually in range.

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Why you'd press play

Hear what editors look for in real wedding submissions.

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