Marketing Strategy Academy with Jen Vazquez · Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer

311 | Building a Multi-Million Dollar Marketing Agency Without Burnout (Mom-Friendly Systems with Kym Insana))

·40 min·2 clips

Kim describes being laid off before an old employer finally agreed to let her start Always On Digital.

1. Marketing Strategy Academy with Jen Vazquez centers this episode on building a multi-million-dollar marketing agency without burnout while raising kids. 2. Jen Vazquez hosts Kim Insana, the founder of Always On Digital, and Kim is described as a multi-million dollar business owner and digital marketing expert. 3. The episode asks how a woman-owned agency can grow with flexibility, family, and “fierce creativity” instead of constant burnout. 4. Kim says her path began as an after-school job at a radio rep firm in high school. 5. She noticed women doing job shares in the late 1990s, coming in three days a week without laptops or cell phones. 6. Kim says those early examples stayed with her as a model for work flexibility. 7. She describes wanting to work from home after having children and later getting one day a week of remote work as a manager. 8. Kim says an acquisition removed work-from-home options and made her feel the company was losing talented women because of family constraints. 9. She says she asked the CEO whether he could help her start her own business after the acquisition. 10. Kim explains that a layoff happened before that plan was fully set, and the severance was presented as an eight-week head start she did not know about in advance. 11. Kim says the agency’s team is mostly women, with many moms and also some men. 12. She says Always On Digital is mainly remote and uses a job-share style of coverage that lets one person hand work to another across the day. 13. Kim says she recruits women around the “second kid” stage because daycare costs and logistics often shift then. 14. She says the agency’s edge is expertise, with people on the team who have 12 to 15 years of experience or more. 15. Kim says the company handles campaigns for retail and brick-and-mortar brands and understands buying patterns like in-store versus online. 16. She says clients stay because of customer service, weekend checks, night checks, and holiday checks. 17. Kim describes the interview as conversational, direct, and full of examples from her own career and family life. 18. The tone is practical and candid, with Jen and Kim trading stories about kids, hiring, and the realities of scaling. 19. People running service businesses with kids will likely get the most from it. 20. People looking for a purely theoretical marketing conversation may skip it.

As heard by us

A steady look at scaling an agency without letting growth take over family life.

A founder story about scaling a woman-owned digital marketing agency without burning out gives this episode its shape. Jen keeps the talk grounded in real tradeoffs: leaving a high-pressure New York City advertising job, leaning on seasoned teams, and building trust through…

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Why you'd press play

You want to grow a digital marketing agency without burning out your home life.

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