Make Good Fashion: A Fashion Business Podcast · Jasmine Rennie
Why Getting Into Retail Stores Isn’t as Hard as You Think — And Why Your Brand Needs It
·14 min·1 clip
Jasmine Rennie advises fashion founders to start by pitching smaller boutiques, not major department stores, to build the credibility needed for larger retailers.
As heard by us
Retail is framed as a practical, reachable growth channel.
It treats retail as a reachable growth channel instead of a locked door, and the advice lands in a practical sequence: look for retailers that fit the brand, gather the materials buyers expect, and use wholesale as a first way in.
Why you'd press play
You want retail doors to feel reachable, not mysterious, and this guide keeps the first step simple.
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