Make Good Fashion: A Fashion Business Podcast · Jasmine Rennie

Top 5 Reasons Retail Buyers Pass on Your Product (And How to Fix It)

·12 min·1 clip
Jasmine shares how a handbag line made from recycled pineapple skins captivated buyers with its unique, sustainable story.
Host Jasmine Rennie outlines the top five reasons retail buyers reject fashion products, from poor store fit and unprofessional presentation to lack of samples and unclear brand story. She provides actionable fixes for each issue, helping emerging designers understand and overcome common wholesale hurdles.

As heard by us

A practical wholesale reset for brands trying to understand why buyers pass.

Make Good Fashion treats wholesale rejection as a working checklist rather than a dead end. Jasmine Rennie lays out the buyer-side reasons a brand can get passed over: weak store fit, limited proof of sales, missing samples, product quality that falls short, and timing that does…

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Why you'd press play

If retail buyers keep passing on your pitch, this gives you the likely reasons fast.

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