Make Good Fashion: A Fashion Business Podcast · Jasmine Rennie

Mastering Email Marketing for your Fashion Brand

·58 min·5 clips
Naomi Davis reveals why fashion brands should send fewer emails but make them 'electric' with personality-driven copy that customers look forward to.
Email marketing expert Naomi Davis joins host Jasmine Rennie to share practical strategies for fashion brands to build and nurture email lists that drive consistent sales. The episode covers everything from getting started with platforms like Klaviyo to creating engaging content, implementing segmentation, and setting up essential automations like welcome series and abandoned cart flows.

As heard by us

Practical email tactics for fashion founders focused on sales.

Email marketing is treated here as a working sales channel, not a side note, and Jasmine Rennie keeps the focus on what fashion founders can put to use immediately.

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Why you'd press play

Turn your fashion brand's emails into sales with practical strategies you can use right away.

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