Make Good Fashion: A Fashion Business Podcast · Jasmine Rennie

How to Position Your Brand to Attract Your Dream Retailers

·12 min·1 clip

Jasmine reveals that retail buyers will say 'I want a piece of that pie' when they see influencers and celebrities wearing your brand.

Host Jasmine Rennie provides a step-by-step guide for fashion entrepreneurs on how to strategically position their brand to attract ideal retail buyers. She covers identifying a brand niche, developing a cohesive visual identity, leveraging social proof and celebrity press, conducting competitor research, and synthesizing these elements into a compelling pitch.

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