Make Good Fashion: A Fashion Business Podcast · Jasmine Rennie

How This Mother-Daughter Duo Built a 7-Figure Sustainable Fashion Business – With Gina and Margot of Luxeire

·1 hr 8 min·4 clips

Margo says the classic button-up, UGC ads, and short fit-focused videos turned the brand into a sales engine.

Jasmine opens with a new-year welcome and sets up the episode as an inspiring brand story. Gina and Margot describe Luxaire as a mainly direct-to-consumer women's apparel brand. It began with Gina's own frustration with clothing that felt uncomfortable and was difficult to maintain. That frustration turned into a business built around comfort, sustainability, and timeless design. The episode follows how the company grew from that point into a seven-figure business. Manufacturing comes up early as a major challenge. Digital marketing is another. The guests talk through the work of building the brand from the ground up while staying close to the values that shaped it. Jasmine keeps the conversation grounded and asks how the company has scaled. The discussion then turns to the brand's target customer. That customer is described as an older, professional woman who thinks carefully about what she buys. Price matters, but value matters more. The brand tries to keep prices as low as possible, and Gina notes that their current pricing does not allow for wholesale. The episode also compares Luxaire's pricing to similar brands that would charge much more for comparable garments, which sharpens the brand's value proposition. Margot then explains how the company communicates that value. Advertising has been central since the brand started direct-to-consumer in late 2020 and early 2021. Website messaging also helps. The episode points to repeat customers as a strong sign that the message is landing. Some buyers return and order many more pieces. A few even own many of the classic button-up. Jasmine asks how the brand reaches women who could buy almost anything. The answer stays rooted in testing, messaging, and showing why the clothes fit into everyday life. The episode closes by pointing listeners to free resources on the Make Good Fashion website. Those downloads include checklists, guides, brand identity style guides, a manufacturer-finding resource, and a production checklist for founders building their own fashion businesses.

As heard by us

A founder story that keeps comfort, sustainability, and pricing decisions in view.

The episode treats Gina and Margot's Luxaire story as a practical look at how a comfort led fashion idea turns into an actual business. Manufacturing, customer targeting, and digital marketing sit in the same frame, and the most useful stretches are the ones that stay close to…

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