Made It In Music: Interviews With Artists, Songwriters, And Music Industry Pros · Full Circle Music: A Nashville Recording Studio & Online Music Education Academy

Sync Secrets: How to Get Your Songs On TV (Disney, Netflix, and more!)

October 29, 2025·27 min

Season seven closes with sync. Kate Bergman, head of sync at Sony Music Publishing Nashville, brings LA and Nashville experience to a live conversation that stays refreshingly practical. The host frames her work through placements, campaigns, trailers, branding, and music supervision across film, television, and streaming. Then the craft question tightens. How can an artist write for sync without sounding like the song was built in a sync lab? Kate separates the lanes. Broad, punchy songs written for sync can work in promo because promos need quick emotional signals. That lane is real. But when every sync tip gets flattened into promo advice, film, TV, trailer, and ad opportunities start to sound interchangeable. Supervisors still want artistry. Kate points to songs that feel human, without lyrics pinned to one private detail that cannot travel. The advice is blunt in a useful way. Maybe skip the city, your name, or your mom if wider placement is the goal. The feeling still has to be specific. The move is to aim personal writing at shared experience, so the song can hold more than one scene without turning generic. The host catches the point: a broader human experience gives the song more possible uses while still leaving space for an I narrative. The sales pitch fades back. What sticks is the sync mindset: know where curated tracks fit, then keep enough artist voice for bigger creative rooms.

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