Made It In Music: Interviews With Artists, Songwriters, And Music Industry Pros · Full Circle Music: A Nashville Recording Studio & Online Music Education Academy

AI, Music Promotion, and Digital Marketing Evolution in the Music Industry (Part 2)

April 24, 2024·31 min·2 clips

Alex says Oliver Anthony’s rise was driven by grassroots groups buying, gifting, and requesting the song.

1. Made It In Music: Interviews With Artists, Songwriters, And Music Industry Pros focuses this episode on AI, music promotion, and digital marketing evolution in the music industry. 2. Riley Taylor is the community manager at Full Circle Music, and Alex Akimov is the guest because he moved from touring guitarist to music manager and later founded Simple Social and Sound.me. 3. The episode asks how artists should promote music when short-form video, AI tools, and platform algorithms are changing the job. 4. Alex says music videos still have power in hip-hop and Latin, and he contrasts that with Nashville, where he says people still buy CDs. 5. He argues that a music video should be treated as long-form content that can be cut into verse, chorus, bridge, and other short clips for social platforms. 6. He says artists often spend the same money on one music video while missing the chance to create hundreds of smaller assets from the same shoot. 7. Alex says AI, AR, and VR could bring music videos back by letting viewers appear inside the video or join it through green-screen and immersive formats. 8. He says hip-hop remains a major driver for music videos and calls hip-hop “new pop,” while also pointing to a surge in Latin music and Paso Plumas. 9. He uses Oliver Anthony as an example of promotion that looked lo-fi but still involved color correction, multiple camera angles, editing, and coordinated community push. 10. Alex says that campaign spread through Facebook, right-wing groups, iTunes gifting, and repeated calls to radio stations. 11. He compares that fan coordination to what the Beatles used to do in the 1960s by calling stations and buying songs. 12. Alex says the campaign mattered because the song resonated first, and then people amplified it without paid ads. 13. He says AI cannot replace the core question of whether a listener likes the song, even if ads are targeted more efficiently. 14. He also says AI will likely make music videos cheaper by helping with cuts, color correction, and other production tasks. 15. Alex expects mixing and mastering to become more accessible, but he says studios and analog consoles like an SSL or EVE console will still matter. 16. He predicts ad targeting will move deeper into fan interests and data analysis, with more detailed audience signals over the next five to seven years. 17. Riley keeps the tone conversational and practical, and Alex answers with specific examples rather than abstract theory. 18. The format shifts from a main interview into live Q&A, with audience questions about AI, Christian pop promotion, YouTube, TikTok, and starting from zero. 19. Listeners who market music, run releases, or study AI tools. 20. People wanting a narrative story or deep theory on songwriting.

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