פודקאסט מעלה | Maala Podcast | people & stories behind business impact on society in Israel · Maala - Business for Social Re

איך משווקים ערכים ועשייה חברתית באופן אותנטי ומייצר אמון? עם אבי זיתן

·16 min·1 clip

Avi Zaytan shares his key principle: 'The public does not expect perfection, it expects truth,' when building trust through social impact.

Marketing expert Avi Zaytan discusses how to authentically market social values and corporate responsibility in Israel, covering trends like community-based marketing, the need for authenticity post-war, and strategies to avoid greenwashing while building lasting brand trust.

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