Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth · Content Allies - B2B Podcast Production

Marketing That Moves the Needle with Amy Higgins of Cloudflare

·14 min·1 clip

Amy Higgins argues the first step to being creative in marketing is to 'be boring' and master the fundamentals first.

Amy Higgins, Director of Content Marketing at Cloudflare, discusses the critical importance of integrated marketing planning, where sales, marketing, and content teams align on a single business goal from the start. She shares practical examples of fixing misaligned SEO strategies, changing sales language to boost conversions, and her method for evaluating new creative initiatives like podcasts.

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