Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth · Content Allies - B2B Podcast Production

Aligning Sales and Marketing Strategies with Amber Naslund of LinkedIn

·13 min·1 clip

Amber Naslund argues that digital marketing 'shot ourselves in the foot' by believing 'every click can be a causation,' losing the art of trust.

Amber Naslund, Senior Manager of Marketing Solutions at LinkedIn, discusses the persistent friction between sales and marketing teams in B2B companies. She diagnoses root causes like misaligned incentives, marketers being disconnected from customers, and flawed attribution models, while pointing to companies like HubSpot and Zapier as examples of better alignment.

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