Lay the Course Podcast · Vela Creative Co.

SEO Tips You Can Apply Today with Kim Fischer

July 27, 2023·39 min·2 clips

Kim Fischer reveals how SEO helps you show up for searches people are already making for your business.

Kim opens with her founder path. Kelsey sets the table around marketing, mindset, time management, and the tools entrepreneurs lean on when they want to grow with more confidence. Kim describes 13 Emeralds Marketing in plain terms: a very small SEO agency that now does SEM too, including paid ads and Google Ads. The conversation keeps circling back to access. Kelsey and Kim both like the idea that geography matters less now, and that small businesses can reach people well outside their own towns. For Kim, that is not abstract. She talks about being in Texas, coming from Seattle, living in the UK, and still working with people in Florida, Australia, Canada, or wherever the right connection shows up. Kelsey leans into that wider field. She treats podcasts, interviews, and entrepreneur relationships as part of how people find the right fit without having to chase a huge firm. Kim pushes back on the old assumption too. When she learned marketing, success seemed tied to big agencies, account managers, and big budgets. Her own work has felt more flexible than that. Community is the thread that gives the episode its shape. Kim says referrals bring in most of her leads and clients, so relationship building does not sound like extra polish. It sounds like the business. She also notes that 13 Emeralds has worked with businesses and people from many industries, including a current HVAC project run by a woman. Kelsey keeps the questions grounded: who Kim has helped, what those clients needed, and what the agency did for them. By the end, Kim points listeners to Instagram, LinkedIn under her name, and her website email, while Kelsey leaves room for a deeper SEO conversation later. It lands as a beginner friendly SEO episode with a useful message: trust, referrals, and online visibility can do a lot before a business ever looks like a big operation.

As heard by us

A practical, community-minded look at SEO as a growth tool for small businesses.

Kim Fischer treats SEO as a working tool, not a buzzword. The episode stays close to the day-to-day reality of a small agency, moving through search, paid ads, Google Ads, referrals, and community without pretending there is one neat formula for growth.

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Why you'd press play

You want SEO advice that stays practical and clear.

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