Law Firm Growth Podcast · Jan Roos - Legal Marketing Expert, Author, and Speaker

From Incremental to Exponential: The Magic Questions That Change Everything with Keith Ellis

·37 min·2 clips

Keith Ellis says learning to walk, read, ride a bike and drive were each impossible until they weren't.

1. The Law Firm Growth Podcast episode 'From Incremental to Exponential: The Magic Questions That Change Everything' covers how impossible goals and self-directed questions drive exponential growth rather than the incremental progress of ordinary goal setting. 2. Host Jan Roos, who says he studied psychology and neuroscience in college and uses it in sales and marketing, interviews author and coach Keith Ellis, who describes himself as a 'question whisperer.' 3. Ellis's thesis is that 'if you ask yourself the right question in the right way at the right time, you can change your life at the speed of thought,' and that committing to a goal you believe is impossible forces a different way of thinking. 4. Ellis traces his path from The Magic Lamp, a goal-setting book for people who hate goals that came to him in the shower about 30 years ago, to Magic Questions, a registered trademark, and finally to coaching entrepreneurs with $500,000 to $10 million in revenue. 5. He says lawyers excel at asking other people questions but not themselves, and that questions like 'what's wrong with me?' act as 'a vacuum to the brain' that produces unhelpful answers. 6. He contrasts AI with human intelligence, saying AI can produce a report on top ice cream producers but cannot say 'what is my favorite flavor of ice cream?', and offers the line 'Information is free today. Transformation is extra.' 7. He argues that people have already made the impossible possible, citing walking at nine months, reading, riding a bike and driving, and Roos adds that estate planning attorneys charging $2,000 can move to $4,000 once they collect the first higher retainer. 8. Using a 5X revenue-in-four-years example, Ellis says 'what got Moses out of Egypt did not get him into the promised land,' that no attorney can work five times harder, and that 'what you envision for your future creates your present.' 9. He describes a client who committed to 1,000% growth over 18 months, reached 800%, and still benefited by becoming 'a different person,' and says only about one in a hundred entrepreneurs is ready for this approach. 10. Suited to law firm owners and entrepreneurs interested in mindset, pricing and differentiation.

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