Una palabra mágica que aumentará tus ventas (no suele fallar)
·5 min
Óscar Feito hosts the third minisode of La Academia de Marketing Online. He opens by promising a single word that can reliably increase sales. He recounts an anecdote about being in an electronics store in Majadahonda, where a clerk failed to sell an expensive computer to an elderly woman by focusing on technical specifications. Óscar contrasts this with his philosophy of building businesses on solid foundations rather than tricks or hacks. He introduces the core concept: the word 'para' (for). He explains that a customer's primary concern is why a product should matter to them. The word 'para' preemptively answers this question by connecting features to benefits. He revisits the store example, humorously translating the SSD drive, 4K monitor, and 64GB storage into benefits about preventing burnt croquettes, comfortable reading, and storing photos of grandchildren. Óscar formalizes this as the 'X para Y' marketing formula, which involves always explaining what a product is for and how it benefits the customer. He advises listeners to habitually use this approach in all marketing materials, including posts, emails, and sales pages. A practical tip is to ask '¿y qué?' (so what?) about every piece of content before publishing to ensure relevance. The episode concludes with a reminder that business is a continuous journey and an invitation for further help via his website.
