Maya Moufarek: Founding Chief Marketing Officer of Pharmacy2U

March 1, 2025·28 min·2 clips

Maya explains why Chief Marketing Officers have the shortest tenure in the C-suite and how she fixes this mismatch.

The opening comes in business-first. Maya is introduced as founding CMO of Pharmacy2U, founder of Marketing Cube, and a marketer with Cisco, Google, Not on the High Street, and American Express in the background. Then Elliot Moss gets past the CV. He asks why persuasion, communication, and marketing became the thing she kept following. Her answer is plain, which helps. It started with psychology, not a degree in psychology, but curiosity about how people change their minds and how communication can help that change along. Culture sits under it too. With a French-Lebanese father and a Russian mother, Maya ties marketing to the work of understanding different perspectives. Moss catches the pattern and suggests that new situations may have taught her to read the room and ask what was really going on. Maya agrees, then tightens the point. A good marketer needs empathy, because without it there is no way to understand or engage an audience. That word keeps coming back. She even connects empathy to angel investing, as the muscle behind how she meets the world. Brand gets brought down to earth. Moss, speaking from his own Chief Brand Officer seat, asks for her definition and clearly wants the answer. Maya keeps it unfancy: brand is what customers say to friends and family, not what a company says about itself. The Pharmacy2U story adds scale: repeat prescription management online, a 15% saving to the NHS in medication costs, and more than half a million subscribers. By the end, the childhood, the cultural openness, and the habit of standing in the customer's shoes all land as the business lesson.

As heard by us

A practical conversation about empathy, brand, and growth.

Maya Mufarek's turn on Jazz Shapers is a tidy business story with a human spine. Elliot Moss keeps pulling the conversation back to what shaped her: psychology, empathy, and a multicultural background that helped sharpen how she reads people.

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Why you'd press play

For a founder story that starts with psychology, not buzzwords.

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