JAMPACKED PODCAST · Jarrah Brailey | Digital Marketing Tips and Social Media Marketing Strategies

How to Nail Your Paid Ads Creatives

April 15, 2024·23 min·1 clip

Ads that look like ads are more likely to flop, and TikTok-native formatting matters down to the font.

1. JAMPACKED PODCAST focuses on how to nail paid ads creatives across Meta and TikTok in 2024. 2. Jarrah, founder and managing director of Gempact Agency, hosts the episode and says his team moved into full ad creation because client results improved. 3. The episode asks what makes a scroll-stopping ad creative perform when technical ad setup matters less than before. 4. Jarrah says green screen works well for apps, courses, services, and memberships because it keeps a face in the ad while showing the offering. 5. He says replying to a comment in video form can answer objections like “does the product actually work?” while looking organic. 6. He describes us-versus-them graphics as a clear way to compare a brand’s unique selling points against the rest of the category. 7. He gives Yarnan, an indigenous owned toilet paper subscription brand, as an example of a two-column comparison ad that keeps running well. 8. He says car testimonials work because a person reviewing a product from a car seat looks more spontaneous than a scripted white-wall setup. 9. He says “what I ordered versus what I got” works because viewers stay to see the final result and often watch longer. 10. He says ASMR ads use whispering, tapping, and unboxing sounds to make product content visually and audibly pleasing. 11. He says fake podcast ads can feel more believable because people tend to trust someone talking into a microphone on a podcast setup. 12. He says “TikTok made me buy it” creates social proof by framing the product as something already popular on the platform. 13. He says reverse-psychology hooks like “three reasons why I regret buying XYZ product” can increase engagement by sounding unexpectedly negative. 14. He says skit ads use humor, storytelling, and relatable situations to show product benefits without looking like a standard ad. 15. He says all these formats should look completely organic, use native platform cues, and avoid details that make them stand out as ads. 16. He says low production time and low budgets matter because they make it easier to ship new creatives every week and avoid creative fatigue. 17. He says creators need training and long-term relationships, because scripted-sounding testimonials can cause ads to flop. 18. He says the team uses Motion and Agency Analytics, plus Splice, Premiere Pro, and CapCut, to track performance and edit faster. 19. People running paid ads for DTC brands, apps, courses, or services will get the most from this episode. 20. People looking for abstract media-buying theory or high-budget brand production advice may skip it.

As heard by us

A practical pass through paid-creative ideas, from UGC clips to fake podcasts, for ads built to stop the scroll.

JAMPACKED PODCAST presents paid creative as a major lever for Meta and TikTok, with Jarrah making the case that the work of creating ads matters as much as management and strategy.

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Why you'd press play

You need scroll-stopping ads that grab attention across Meta and TikTok.

Read the full recommendation in PlayNext →

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