IP Fridays - your intellectual property podcast about trademarks, patents, designs and much more · Rolf Claessen and Ken Suzan

Valuation of Intellectual Property Rights – Damages in Infringement Cases – Interview with Brian Buss – Happy Holidays! – IP Fridays – Episode 170

·29 min·1 clip

Brian Buss says good books and records are the starting point for any serious IP valuation.

1. IP Fridays Episode 170 focuses on the valuation of intellectual property rights and damages in infringement cases. 2. Ken Suzanne interviews Brian Buss, a Managing Director at Glass-Ratner Advisory and Capital in San Diego, and Buss is relevant because he works on valuations, financial analysis, corporate finance, and expert testimony. 3. The episode asks what IP valuation is for: measuring the economic benefits of patents, trademarks, copyrights, brands, technology portfolios, internet assets, social media assets, and know-how. 4. Buss says he does “financial detective work” to figure out what an IP asset is worth or what financial impact it creates. 5. He says IP assets are often the “most valuable but least measured resource” at a company. 6. Buss describes a study of middle-market public companies that found a substantial gap between market value and the assets reported on their balance sheets. 7. He says that gap reflects the value of IP and intangible assets that are not automatically captured in accounting reports. 8. Buss says the need to value IP shows up in internal management disputes, acquisition offers, licensing decisions, franchising, and partnership transactions. 9. He adds that valuation can help companies set pricing strategy for products and services. 10. Buss says companies invest heavily in obtaining, protecting, and enforcing IP rights but often do not measure the return on that investment. 11. He identifies three valuation approaches: cost, income, and market. 12. He explains the cost approach as the expense required to replace or replicate an asset. 13. He explains the market approach as comparing what others paid for similar assets. 14. He explains the income approach as calculating the present value of future benefits from using the asset. 15. Buss says valuation also requires considering financial, behavioral, and legal factors. 16. He gives examples of financial records, customer demand signals, and registration or enforcement history as part of that analysis. 17. Buss says companies should keep good books and records, along with budgets and projections, because those documents support valuation. 18. He also says website traffic, Google Analytics data, social media reactions, and IP portfolio records can materially inform the analysis. 19. The tone is interview-based, methodical, and practical, with long explanatory answers from Buss and occasional follow-up questions from Ken Suzanne. 20. Best for listeners interested in IP valuation, finance, or damages analysis; less useful for casual entertainment listeners.

As heard by us

IP value, damages, and strategy, handled in practical terms.

Episode 170 keeps its focus on a practical problem: how intellectual property gets valued, and why that value matters once infringement turns into damages.

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Why you'd press play

You want IP valuation framed around damages, pricing, and real decisions.

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