Invest In Yourself: The Digital Entrepreneur Podcast · Phil Better

Using AI to Supercharge Your Personal Brand with Colin McIntosh

·36 min·2 clips

He built an AI resume tool after reviewing hundreds of resumes and seeing people pay $1,000 for bad advice.

Phil Better opens the show with his usual push to invest in yourself and stop living by someone else's rules. He sets Colin up as the kind of founder who is building more than one thing at once and giving both projects real weight. One business is a playful, purpose-driven e-commerce brand that went from zero to a million dollars in a month, in under two years. The other is an AI-powered resume builder that grows out of Colin's resume-review work. Phil keeps the tone loose and conversational. Colin answers in the same spirit, even while saying AI makes him uneasy. He is clear that the concern is not just technical, but social too. Still, he sees real value in using AI where it saves time and improves outcomes. His one-on-one resume reviews are built around helping people actually get interviews. He says the process is so pattern-driven that he can look at a resume and know right away what needs to change. That kind of work cannot stay free forever, so he explains why he charges 250, 300, and 400 dollars for the service. Colin also points out that some reviewers charge very high fees, and he treats that as a problem because desperate job seekers can spend a lot and still end up stuck. One story he shares involves someone who paid a thousand dollars and still had a bad resume. That frustration becomes part of the reason he teamed up with a former recruiting partner who is now a software engineer to build an AI resume builder that uses Colin's advice. The product intentionally offers only one format. Colin argues that endless template choice mostly makes users waste time customizing instead of improving their odds. Phil closes by sending listeners toward Colin's work and tying the conversation back to the show's central push to invest in yourself.

As heard by us

AI resume advice from a founder focused on what actually helps people get interviews.

Colin McIntosh comes across as a founder who has had to keep one foot in e-commerce and the other in an AI product, and the episode works best when it stays on that tension.

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Why you'd press play

If your resume needs interviews, not decoration, this is your lane.

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