Invest In Yourself: The Digital Entrepreneur Podcast · Phil Better

How to Stand Out in the Digital Marketplace with Briana Hernandez

·31 min·2 clips

Brianna says AI content sounds alike and can make up information on the spot.

1. Invest In Yourself: The Digital Entrepreneur Podcast features Briana Hernandez discussing how she stood out in the digital marketplace through copywriting and persuasive marketing. 2. Phil Better hosts the episode as the podcast mogul, and Briana Hernandez appears as the founder of Brianna Hernandez Copywriting. 3. The episode asks how a writer can turn English study, freelancing, and social media into a business that attracts long-term clients. 4. Briana says she studied English in college, writes in her free time, and has always loved words. 5. She says digital entrepreneurship appealed to her because it offered flexibility and freedom. 6. Her first major turning point came during an internship with a local online educational platform called career in STEM. 7. She helped with the platform's blog, digital marketing, sales, and virtual-assistant-style support. 8. Briana says her work produced visible results because people saw it and it led people through the door to make a sale. 9. She then worked part-time while also looking for clients on Upwork and Fiverr. 10. She says her master's program was about 90% online and she could sit at her desk and put in eight to ten hours a day. 11. Briana explains that she scaled beyond gig platforms by using local chamber of commerce websites to reach businesses. 12. She says those efforts helped her secure years-long contracts. 13. She also keeps her Fiverr profile active because enterprises still use the platform to find long-term freelancers. 14. Facebook matters in her business because she uses it to find clients, find work, and find community. 15. She says business posts and personal posts are separated by curated Facebook lists so different groups cannot see each other's content. 16. Briana wishes she had a copywriting mentor earlier and says she had to learn through self-education programs, reading industry blogs, articles, and annual papers. 17. She recommends seeking a mentor or an involved teacher because regular access to a person makes a major difference. 18. The conversation is a straightforward interview with frequent follow-up questions, and both speakers keep the tone practical and conversational. 19. People interested in copywriting, freelancing, and social-media marketing would get the most from it. 20. People wanting a purely technical SEO or design discussion might skip it.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Invest In Yourself: The Digital Entrepreneur Podcast