Invest In Yourself: The Digital Entrepreneur Podcast · Phil Better

Automating Leads & Growth for Solopreneurs with Reed Hansen

·36 min·2 clips

Reed says the best strategy is a growth system that does not depend on the founder.

1. Invest In Yourself: The Digital Entrepreneur Podcast centers on Reed Hansen and his work helping solopreneurs automate leads and growth. 2. Phil Better hosts the conversation, and Reed Hansen appears as chief growth officer and serial entrepreneur, with experience at Oracle, Northwestern, Punchkick Interactive, Solstice, Million Dollar Studios, and Market Surge. 3. The episode asks how a founder can build a business that grows without being trapped by the founder’s own time. 4. Reed says his interest in entrepreneurship started at age 8 on his father’s landscaping job sites. 5. He describes picking up rocks, pulling weeds, and watching his father run his own business like “the coolest thing you can do.” 6. After college, Reed says he tried corporate work because he also wanted “money and benefits.” 7. He says the turning point came at Oracle, where he worked twice and later sold a big data appliance. 8. Reed says Oracle had bought a business in response to a competitor’s purchase, but the competitor had bought the better startup. 9. He says the product became a “disaster” because the competing appliance was cheaper and better. 10. Reed says that experience made him feel controlled by “10 levels of management above” him. 11. He says the move into startups let him be closer to leadership and make decisions that benefited the business. 12. Reed explains that he and his wife Liz founded a coaching business for photography businesses after she built a photography career. 13. He says Liz focused on boudoir photography with a women’s empowerment and body-positive angle. 14. He says some of her clients included amputees, cancer survivors, and people after major fitness transformations. 15. Reed says they documented Liz’s process and packaged it as a coaching course that customers could buy and follow. 16. He says Market Surge helps service businesses respond to missed calls, schedule consults, and maintain a steady pipeline through automation and technology. 17. Reed says photographers are often underbooked because they are busy with a camera, in the studio, or focused on creative work rather than sales tasks. 18. He says the strongest growth strategy is one that does not depend on the founder, even when the founder is visible on screen and in content. 19. The tone is conversational, sales-oriented, and practical, with Phil Better pushing examples and Reed answering in a steady interview format. 20. Listeners who run small service businesses and want lead systems will get the most value, while people looking for abstract theory or corporate strategy may skip it.

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