Internet Marketing and Entrepreneurship with Miles · Miles Beckler | Internet Marketer and Online Business Entrepreneur

Talking Shop w/ Matt Giovanisci - A/B Testing, Pricing & CRO

·1 hr 33 min·5 clips

Miles says he would want at least 300 customers, and really 100 sales at each price point, before trusting a price test.

1. SHOW and EPISODE TOPIC: Internet Marketing and Entrepreneurship with Miles centers on pricing, split testing, and CRO for online businesses. 2. Miles and Matt Giovanisci are the named speakers, with Matt bringing questions from his own business and Miles answering from years of testing product funnels. 3. The episode asks what should be tested, what should be sold, and how to find the highest price a customer will accept. 4. Miles says 4.5 million visitors a year creates enough data to make split testing useful quickly. 5. Jay Abraham’s line “test screams, not whispers” becomes the frame for deciding which changes deserve an experiment. 6. Matt describes testing lead magnets on Melanie’s blog, including a free MP3, free PDF, free video, free checklist, and free cheat sheet. 7. The cheat sheet wins “by a landslide,” and both speakers treat that as evidence that packaging changes conversion. 8. Miles links that result to the idea that a cheat sheet signals speed and shortcut value better than a checklist or video. 9. The discussion shifts to Swim University, where Matt sells pool-care and hot-tub-care products through blog and YouTube traffic. 10. Matt explains that a course price moved from $49 to $97 and that a 24-hour Deadline Funnel OTO at 50% off worked for two to three years. 11. Matt says the business tried physical chemicals, but the margins and the offer structure did not make them the main answer. 12. The team then turned the course’s digital handbook into a physical book and saw course sales drop after the book launch. 13. Miles explains that email follow-up only reaches a fraction of leads, while an OTO is seen by 100% of opt-ins. 14. He says open rates around 20% to 30% make later email pitches reach far fewer people than a one-time upsell. 15. The conversation ties the funnel back to cash flow, ROAS, and the need to sell a bundle that includes the course and book. 16. Miles says the business should also consider a book bump offer and one-click upsells to increase average order value. 17. The tone is practical and technical, with both speakers using live numbers, funnel math, and direct back-and-forth critique. 18. The format is a recorded shop-talk conversation rather than a polished lecture, and it moves through examples, objections, and corrections in real time. 19. Listeners who run digital offers, email funnels, or course businesses will get the most from this episode. 20. Listeners looking for a light intro or broad marketing theory may skip it.

As heard by us

A practical discussion of pricing and testing for anyone building offers that need to convert.

Miles and Matt treat pricing and split testing as tools that can actually move an online business forward. The discussion stays practical: how to think about A/B tests, when a lower-priced offer might make sense, and how pricing reaches beyond the front end into upsells, backend…

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Why you'd press play

You want a clear way to think about price tests and split tests before you guess your way through an offer.

Read the full recommendation in PlayNext →

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