
A coach decides to swim a 50 free all-out for 100 days straight after seeing an Instagram poll.
As heard by us
A 100-day sprint that turns repetition into patience and purpose.
Sam Hoekstra's 100-day challenge gives the conversation its structure, and Brett Hawke keeps returning to the numbers that make it tangible. Hoekstra starts at 22 seconds, works into the 21s, and plans to map the full progression when the run is complete.
Why you'd press play
A 100-day swim challenge that turns repetition into real time drops.
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