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Inside The Mind of Brandon T. Adams

Ep 412 How to Tackle Social Media Marketing and Facebook Ads during COVID-19 with Greg Rollett

·35 min·3 clips
Greg Rollett launched a new online course from idea to launch in just five days during the pandemic.
Brandon T. Adams hosts Greg Rollett on the Live to Grind podcast to explore business pivots during the COVID-19 crisis. Greg explains how his Orlando-based video studio faces cancellations due to travel restrictions. He launched a new online course called Velocity in five days, from idea to launch, highlighting the importance of speed. Greg details his social media tactics, including doing more Facebook Lives and stories to provide leadership and integrate family into content. He discusses his Facebook ad strategy for the Ambitious Video Planner, targeting financial advisors and business owners with a $10 offer and upsells, aiming to break even on ad spend. Greg advises avoiding direct mentions of coronavirus in ads to prevent disapproval. He suggests creating online summits by interviewing local experts to build influence. Greg emphasizes taking incremental steps rather than needing all answers upfront, using Jack Canfield's road trip analogy. Brandon shares his own pivot with a real estate seminar series. Greg summarizes three key actions: speed in decision-making, creating new offers like audits, and increasing visibility through content. The episode concludes with Greg promoting his products and Brandon thanking him for mentorship.

As heard by us

A crisis-era marketing conversation about adapting offers, ad language, and planning horizons.

Brennan C. Adams and Greg Rowlett frame social media marketing during the coronavirus crisis as a matter of timing, audience awareness, and offer design.

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Why you'd press play

You want to test Facebook ads, video content, and crisis-sensitive offers without freezing.

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