Ep 389: Success Series #6: Selling your Product and Services with Brandon T. Adams

·14 min·1 clip

Brandon Adams reveals how selling ice to Eskimos taught him the core principles that now close $25,000 deals.

The episode is a solo monologue where host Brandon T. Adams shares practical sales advice drawn from his entrepreneurial journey. He begins by asserting that selling is a fundamental life skill, using examples from parenting to business meetings. Adams then delves into his foundational experience in his father's ice business, Adams Ice Service, started in 1986. He recounts a specific victory where his seventh visit to a gas station owner secured a $10,000 annual account, illustrating the power of persistence. The core instructional segment presents Adams's four key principles for successful selling. First is confidence combined with deep product knowledge, including the use of storytelling. Second is the importance of listening, a lesson he attributes to influencers Ryan Stewman and Grant Cardone, emphasizing that the person who listens most wins the sale. Third is persistence, citing that most sales occur between the 7th and 19th contact attempt, and sharing an anecdote about a persistent guest who became a friend. Fourth is demonstrating the value and end result of a product or service, focusing on solving the customer's problem. Adams challenges negative perceptions of sales, framing ethical selling as a duty when you believe in your product's ability to change lives. He connects higher pricing to greater client commitment and results. The episode concludes as part of a larger 'Success Series,' summarizing previous episodes on topics like goal setting and health with his wife Samantha. Adams promotes the 'Success Challenge,' a six-week program, and invites listeners to suggest future series topics via email.

As heard by us

A straightforward sales episode centered on product knowledge, listening well, and staying steady after rejection.

Selling gives this PlayNext episode its through line, with Brennan C. Adams treating it as a practical business and life skill rather than a narrow closing move.

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Why you'd press play

You want to sell with more confidence, listen for what people actually need, and stay steady after hearing no.

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