The People Behind the Pour: Sarah Vachon on Trust, Taste, and True Extra Virgin Olive Oil

·49 min·4 clips

Sarah Vachon confronts the biggest olive oil myth she faces: the persistent, incorrect belief that you cannot cook with extra virgin olive oil.

Host Claudia Hanna interviews Sarah Vachon, founder of Citizens of Soil, about her mission to transform the olive oil industry by connecting consumers directly with small-scale farmers, championing women in agriculture, and debunking common myths about extra virgin olive oil. The conversation covers Sarah's personal journey, the challenges farmers face in commodity systems, and her vision for a more ethical and transparent food community.

As heard by us

A clear, grounded case for treating olive oil as a living product, not a commodity.

The episode follows Sarah Vachon and Claudia Hanna as they pull olive oil out of the supermarket lane and back toward the people who grow, mill, and care for it.

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Why you'd press play

Why one bottle of olive oil can carry a whole food system with it.

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