How To Train Your Dog With Love + Science - Dog Training with Annie Grossman + Anamarie Johnson PhD (Formerly known as School For The Dogs Podcast) · Annie Grossman

Dom Hodgson is coming to NYC to talk to pet biz pros! Plus: What do you think a good dog training "pledge" should include?

·41 min·1 clip

Your strong opinion about dog training isn't a liability—it's your biggest marketing asset.

Annie interviews British marketing expert Dom Hodgson about growing pet businesses in competitive markets. Dom shares philosophy that personality-driven marketing attracts ideal clients while repelling misaligned ones—a 'push-me-pull-you' dynamic that creates loyal customer bases. Case studies: zero-to-$8K/month, corporate trainers increasing margins through pricing strategy, field hire businesses theming seasonal experiences. Annie discusses her book process and the importance of clear values in writing and business.

As heard by us

A grounded dog-training conversation that pairs an ethics pledge with practical marketing advice.

The episode centers on Annie Grossman’s return after about a year away and the practical problem of how a dog-training pledge should read at the end of her book.

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Why you'd press play

A pledge question, a New York seminar, and practical marketing tips for dog pros.

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