How To Start, Grow and Monetise Your Podcast · Pod School

Should You Use YouTube Shorts to Grow Your Podcast?

·11 min·1 clip

James Burt argues it's incredibly difficult to get traction for an audio-only podcast today without using short-form platforms.

Hosts James Burt and Alex Chisnell deliver contrarian advice for podcasters, arguing against starting with YouTube Shorts to promote a new show. They explain that while short-form content is essential for discovery, the primary goal should be driving listeners to long-form episodes for deeper engagement and monetization. The episode debates different podcasting philosophies and emphasizes defining your content's outcome before choosing a distribution strategy.

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