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Ep. 300 How I Raised It with Stacy Havener of Havener Capital

·49 min·3 clips

Havener says 80% to 90% of buying is subconscious, so pitches should reach the heart before the brain.

1. How I Raised It episode 300 focuses on Stacy Havener of Havener Capital and her work raising capital for startup and fund managers. 2. Nathan Beckert hosts the interview, and Havener explains why she matters because she has raised $8 billion for asset-management firms. 3. The episode asks how founders can raise capital with a personal brand, story, and human behavior instead of old sales tactics. 4. Havener describes Havener Capital as a sales and marketing consulting firm with a capital-raising background. 5. She says the business shifted toward sharing expertise, not only doing the work for clients. 6. She identifies boutiques, founder-led businesses, and specialist firms as her target market. 7. She says big funds keep getting bigger while smaller firms struggle to be seen. 8. Havener rejects the old playbook of dialing for dollars, two-martini lunches, blast emails, and branded golf balls. 9. She argues that people buy people, not pitch decks, bullet points, or features and benefits. 10. She connects that view to behavioral finance, choice hacking, and personal brand. 11. Havener says personal brand is uncomfortable because founders do not want to sound braggy. 12. She advises starting with the founder's backstory when there is little track record or data. 13. She uses Luke Skywalker, Yoda, Katniss, and Haymitch to explain that the founder is the guide and the investor is the hero. 14. She says a founder story must attract the right buyers and repel the wrong ones. 15. She says the beginning and the end of a story are what people remember most. 16. She gives a working example from her own life: an English major, a poet, a blue-collar kid, and a woman who raised $8 billion. 17. Havener says the ending of a backstory should tie to the hero's future story. 18. She says first meetings should let the prospect talk 70% of the time. 19. The conversation stays direct, practical, and framework-driven, with repeated examples from Havener's own client work. 20. Founders who sell to allocators or LPs will get the most from this episode.

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