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Ep. 295 How I Raised It with Jorian Hoover - Fundraising Prep 101

·1 hr 4 min·4 clips

Yorian Hoover recommends building a “thorny Q and a list” before pitch meetings.

Nathan Beckerton opens by welcoming Yorian Hoover, a startup fundraising coach. The conversation focuses on fundraising prep and the work a founder should do to get a company ready to raise capital. It stays practical. The discussion moves through investor databases, CRMs, pitch-deck hosting, virtual data rooms, due diligence, investor updates, and email tools. The data room becomes the main anchor. Hoover argues that the room should be organized and easy to read, not stuffed with every document a startup has ever made. He is blunt about overload. Early-stage teams, he says, can overwhelm investors if they throw in every analysis possible. The template he outlines is simple. He names folders for corporate docs, pitch materials, financials, marketing and sales materials, customer details, pipeline, tech architecture, product roadmap, demo, intellectual property, market research and competition, social media and press coverage, and team and advisors. The show then turns to what happens after the first meeting. Hoover likes the idea of using the data room as a carrot for the next step. That gives investors a clear path forward without dumping everything on them at once. The conversation also widens to web presence. Hoover notes that investors will look beyond the email itself once they are interested. He points to LinkedIn profiles, social intro emails, and a core blurb as part of the materials investors may check. The tone stays grounded. Beckerton and Hoover keep the talk tied to concrete examples and process choices. Near the end, they touch on a market note about a slowdown in Series A rounds, with hope that 2025 may open things up and that pre-seed and seed already showed more strength in 2024. Founders who want tactical fundraising prep will get the most from it.

As heard by us

A tactical fundraising episode with concrete guidance on prep and investor materials.

Nathan Beckerton and Yorian Hoover keep the focus on fundraising prep, laying out what needs to be ready before a company starts raising. The episode moves in a practical line through investor materials, data room structure, pitch-deck hosting, investor updates, email tools, and…

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Get your raise ready before the first investor call.

Read the full recommendation in PlayNext →

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