Hooked On Business

Waarom ik 3x nee zei tegen geld vorige week

·17 min·1 clip
Mirjam Hegger reveals why she said no to three money-making opportunities last week, challenging the entrepreneur's instinct to always say yes.
Mirjam Hegger opens the episode by mentioning her active weekend and training for a hike in Spain with the Bas van der Goor Foundation for type 1 diabetes. She transitions to checking emails on Sunday afternoon, where she sees a request for a podcast workshop for local entrepreneurs. This leads her to reflect on a broader theme: entrepreneurs often equate saying 'yes' to opportunities with growth. She argues this is a misconception, emphasizing that focus is crucial for sustainable growth. Mirjam defines focus as having a clear long-term goal and aligning daily activities with it. She references a previous episode where she shared five ways to maintain focus. Last week, she encountered three specific opportunities: the podcast workshop request, a collaboration proposal from a colleague, and a one-on-one client inquiry. She declined all three because they didn't fit her current priorities, despite finding them appealing and financially rewarding. Mirjam admits it was emotionally difficult to say no, especially to the workshop in her neighborhood and the smart client. She explains that entrepreneurs naturally see possibilities and want to help, but must resist to avoid letting others dictate their agenda. She contrasts short-term financial gains, like a potential €1,000 from the workshop, with the irreplaceable cost of time spent on preparation and execution. Mirjam stresses that time is an entrepreneur's most valuable resource, as it cannot be regained. She advises listeners who feel stagnant to examine how often they say 'yes' to distractions. She shares an anecdote about someone struggling to step down from a tennis association role due to lack of follow-up, illustrating how personal commitments can also hinder focus. The episode wraps with Mirjam promoting her secret podcast, Instagram, free podcast masterclass, and Podcast Masters podcast, inviting listener questions.
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