Nicole Lapin, who once avoided LinkedIn, now seeks Jason Feifer's roast of her new posts.
Nicole Lapin, a money expert, seeks feedback from Jason Feifer, Entrepreneur editor-in-chief, on her recent LinkedIn activity after historically avoiding the platform. Jason reviews her posts, starting with a viral one about stopping questions on how women do it all and instead asking about help. He explains LinkedIn's algorithm, citing editor Dan Roth, which prioritizes knowledge, advice, and meaningful comments from authoritative voices. Jason emphasizes that personal photos often perform better than AI-generated images because they create relatability. He advises Nicole to capture daily moments in a notes app for future content ideas, sharing his own example about concert lists and Drew Barrymore. Jason critiques a less successful post about Birkin bags and dupes, noting its unclear hook failed to identify an audience. He highlights venture capitalist Jenny Stojkovic's repetitive formula of profiling successful women as a model for consistency. Jason suggests Nicole focus on women's finance topics to attract both consumers and corporate partners on LinkedIn. The discussion covers hook writing, image selection, and avoiding overly newsy content. Jason reassures Nicole that deleting low-performing posts is unnecessary and encourages experimentation to find her voice. The episode blends practical tips with personal anecdotes, ending with Jason offering ongoing support for Nicole's LinkedIn journey.
