Healthy Competition: Product Marketing | Competitive Intelligence | Strategy · Andy McCotter-Bicknell
The Win-Loss Episode with Ryan Sorley
·44 min·1 clip
Jason Smith's vision of combining battle cards with win-loss data was the perfect fit.
As heard by us
A practical win-loss conversation that shows how to package buyer insight so teams are more likely to use it.
Ryan Sorley treats win-loss as a working habit, not a theory exercise. The point is straightforward: ask the right people what they need answered, then bring back the buyer view in a form sales and marketing can actually use.
Why you'd press play
Want a cleaner way to make win-loss data stick?
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