Healthy Competition: Product Marketing | Competitive Intelligence | Strategy · Andy McCotter-Bicknell

Devon O'Rourke: Building a Product Marketing Consultancy

·36 min·5 clips

Devin joins the episode to talk through how a long product marketing career turned into a consultancy. The host starts by asking for a short background. Devin says the move was slow, not sudden. He has been in product marketing since 2012, which puts him at just over a decade in the field. His early work was in ad tech at Tremor Video, where he eventually managed a product marketing team before moving on. He wanted B2C experience at Etsy, so he joined as the product marketer for the app. After that he moved to Amazon and then back to ad tech. At Amazon, he led a product marketing team focused on connected TV ad products and the company's foray into brand advertising. That path sets up the bigger question of how product marketers grow into consultants. The conversation asks what it takes to get started, and Devin makes clear that it is not a casual side hustle. He says people can market themselves on LinkedIn once they already have work underway. The discussion then narrows to consulting versus freelancing. Devin says there may be small one-off jobs, but product marketing consultancies usually need much deeper integration. His team asks for a company email, gets embedded with the client, and runs a focused onboarding sprint. They meet stakeholders, interview customers, and spend time inside the product and its personalities so they can do the job properly. Devin argues that without that level of immersion, it is hard to be effective as a product marketer. The episode also makes room for the show's community plug and sponsor mentions, which fit the relaxed, practitioner-to-practitioner tone. The closing stretch ends with a straightforward thank-you, a reminder to rate the podcast, and a nudge to keep listening.

As heard by us

A practical look at how product marketing turns into consulting.

The episode centers on Devin's move from product marketing into consulting, and it is strongest when it stays close to the day-to-day reality of that shift.

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Why you'd press play

A grounded look at a product marketer's move into consulting.

Read the full recommendation in PlayNext →

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