Healthy Competition: Product Marketing | Competitive Intelligence | Strategy · Andy McCotter-Bicknell

Behind the Scenes of a Viral Guerrilla Marketing Campaign w/ Eldad Postan-Koren (Co-Founder & CEO of WINN.AI)

·26 min

Eldad, co-founder and CEO of WinAI, shares his unconventional journey from 14 years in the Israeli Navy and nonprofits to founding a sales tech company. After falling in love with sales five years ago, he interviewed 250+ sales leaders and discovered universal problems: nobody updates CRM databases, and salespeople don't follow established playbooks despite knowing they lead to success. WinAI addresses this with a real-time assistant that listens to calls, provides agenda reminders, captures insights, and auto-populates CRM data—gaining traction through viral guerrilla marketing.

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