Healthy Competition: Product Marketing | Competitive Intelligence | Strategy · Andy McCotter-Bicknell

Behind the Curtain: Mastering the Art of Big Product Launches w/ Jason Oakley and Tamara Grominsky

·55 min·2 clips
Acquiring a services company into a product company sounds simple until you realize you have nothing to show.
Three product marketing professionals discuss their real-world experience launching and acquiring products. Topics include positioning acquisition launches, sidecar products for growth, and building course content around launches.

As heard by us

A practical launch discussion about timing, audience fit, and building affinity early.

Jason Oakley and Tamara Grominsky keep the discussion grounded in the practical side of launch strategy, which makes the material easy to follow.

Read the full review in PlayNext →

Why you'd press play

You want launch advice that sounds like operators talking shop, not a webinar script.

Read the full recommendation in PlayNext →
Listen to the show on