Gym Business - Business for Unicorns Podcast

Episode 483: Speed to Lead: Automations That Actually Convert with Mateo Lopez

·28 min·2 clips

Mateo Lopez details the exact flurry of texts and emails Kilo sends within the first day to convert leads.

Host Michael Keeler welcomes Mateo Lopez, co-founder of Kilo, a gym management and marketing software company. Lopez shares his background starting as a front desk worker and gym owner before building Kilo. The episode focuses on lead follow-up automations for gyms. Lopez first outlines common mistakes: doing follow-up manually or having stale, outdated automations. He defines automations as automatic responses via text, email, or phone after a lead submits a form, and sequences that follow up based on actions. A key point is the need to tailor pre-written automations to sound like the gym's unique voice. Lopez addresses the fear of bugging leads by stressing speed-to-lead is critical; he uses a personal story about needing a gym while traveling to illustrate urgency. He reveals Kilo's specific automation sequence: an immediate text, email 15 minutes later, another text three hours later, plus manual calls, all on the first day. Lopez states the most successful gyms currently use low-barrier front-end offers like two-week trials, but success depends on a dialed-in, automated follow-up process post-sale to convert trials to members. He extends automation use to onboarding and member journeys. On AI, Lopez advises using it for copywriting ideas but prioritizing authenticity by recording natural speech for automations. He notes AI's impact on Google rankings and Kilo's experiments with conversational bots. The episode concludes with a call to start simple with automations and a plug for Kilo.

As heard by us

A practical PlayNext review of faster gym lead response without losing the business's voice.

This PlayNext review frames the episode around a problem every gym owner recognizes: a lead comes in while the owner is busy coaching, selling, or running the floor, and the clock starts ticking.

Read the full review in PlayNext →

Why you'd press play

Need faster lead replies without turning your gym's inbox into a robot convention?

Read the full recommendation in PlayNext →

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