GrunderKanalen + Mye Mer Med Gry Sinding

393: Hvordan stjele uten å bli tatt - gründerens guide til etisk låning

·21 min·2 clips

Gry Sinding argues that stealing ideas ethically could be the smartest move for founders who feel their work has been taken.

Gry Sinding opens the episode by sharing her personal frustration with having her work stolen, which inspired this discussion on ethical borrowing. She introduces the idea that stealing might be the best thing a founder can do if done correctly, referencing her own legal actions against course title theft. Sinding explains she was inspired by the book 'Steal Like an Artist' by Austin Kleon, recommended by her mentor Ali Abdaal. The book defines ethical stealing as borrowing ideas and transforming them into something original and valuable. She uses the example of Kobe Bryant stealing moves from great basketball players to illustrate this concept. Sinding advises stealing from many people rather than one to avoid becoming a bad copy. She shares a story about a team member who directly copied a reel from another creator, highlighting the need for proper training. The host discusses the importance of using one's own stories and experiences to create work that cannot be copied. She mentions mentors like Marie Forleo and Brent Bouchard who influenced her Money Mind course. Sinding emphasizes giving credit to inspiration sources to build credibility and authenticity. She contrasts two experiences: apologizing for stealing an image versus being backstabbed in a group without confrontation. The episode touches on remix culture in music and art as a model for content creators. Sinding shares her creative process of gathering inspiration from multiple mentors across different topics. She lists specific mentors like Dan Sullivan for productivity and Ali Brown for sales and marketing. The host explains how she combines learned elements into unique systems tailored to her needs. She addresses legal boundaries, noting that translating her course 'Skap Din Drømmejobb' to Swedish is not allowed. Sinding recommends using AI tools like ChatGPT to generate alternative titles instead of copying directly. The episode concludes with a call to action for listeners to share their experiences with copying or being copied.

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