GrunderKanalen + Mye Mer Med Gry Sinding

338: Hvordan bygge email listen din

·26 min·2 clips

When Facebook shut down my ad account, my email list of 14,000 people generated 5 million NOK in revenue in three months.

Gry Sinding opens the episode by recounting how her Facebook ad account was shut down in October 2020, which threatened her business. She reveals that her email list of 14,000 subscribers allowed her to generate 5 million NOK in revenue over three months, making it her best quarter ever. Gry emphasizes that email lists are essential for online businesses because you own them, unlike social media accounts that can be lost. She shares her own mistake of not building an email list until 2012, which cost her years without income. Gry explains that building a foundational email list takes only one week if you follow the right steps, and you don't need a large list—just a few hundred subscribers. She outlines a six-step system: first, create consistent content on social media by asking three questions to generate ideas. Second, choose one idea to create a valuable opt-in, like a free guide, to collect emails. Third, promote the opt-in through your website, social media bios, stories, and guest appearances. Fourth, share it with friends to expand reach. Fifth, sell a small product via email, such as a one-on-one session or online course. Sixth, reinvest profits into ads to grow the list faster. Gry recommends Kajabi as an all-in-one platform, sharing a client success story where switching to Kajabi led to earning a million within six months. She mentions her free 90-day plan and tools page for resources. Gry concludes by stressing that email lists are crucial for freedom and business stability, and she invites listeners to join her ScaleUp mastermind program for further guidance.

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