The Missing Link in Goal Setting and Success with Kristin Erickson

·38 min·3 clips

Kristin Erickson reveals the two missing pieces in goal-setting that prevent talented people from finishing what they start.

The episode begins with Justin Schenck introducing the Growth Now Movement and welcoming Kristin Erickson, who describes her mission to help people finish what they start after coaching over 3,000 individuals. Kristin identifies purpose and urgency as the two missing pieces in traditional goal-setting systems, which she terms 'super goals.' She recounts her own journey, including a scholarship at Pepperdine University for musical theater and a pivot from entrepreneurship to corporate America in 2020. During COVID-19, Kristin surrendered control when her fitness business collapsed, leading her to embrace faith and transition into financial services. She explains the concept of leverage, contrasting it with trading hours for dollars, and why she didn't return to fitness full-time. Kristin introduces a financial framework categorizing money into fast, medium, and slow types, advising on building assets and protection through insurance. She discusses the upcoming Make It Happen Retreat, focusing on wealth and legacy, and features insights from mentors. The conversation shifts to AI, with Kristin warning about job displacement but encouraging adaptation and human connection. She shares daily habits for success, including starting with God, exercising, and setting three must-do tasks. Kristin defines success as doing what you want, when you want, with whom you want, and emphasizes alignment over applause. The episode concludes with her biggest growth moment: enjoying the journey and becoming the person you aim to be.

As heard by us

A grounded conversation about purpose, income, and legacy as parts of the same long-view question.

Success comes through as a test of what still holds when personal energy, a paycheck, or a familiar path stops holding. Kristen ties purpose to serving others, then roots her view of financial freedom in a middle-class upbringing with schoolteacher parents, where money advice…

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Why you'd press play

Press play if success needs room for purpose, financial freedom, and a life beyond fast money.

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