Grow A Small Business Podcast · Troy Trewin

Scaling from COVID Layoff to a Global Agency: How Sacha Awwa Built Sacha Awwa Marketing Group into a High-Growth Firm Securing $2.5K–$10K Monthly Retainers through Expert Strategy for Small Business Success. (Episode 767 - Sacha Awwa)

·26 min·1 clip

Sacha explains why strategy is baked into her offers instead of billed separately.

1. Grow A Small Business Podcast follows Sacha Awwa’s path from a COVID layoff to building Sasha Awar Marketing Group, also called SAMG Marketing. 2. Host Troy Truen interviews Sacha Awwa, the founder of SAMG Marketing in Miami, while mentioning Emmanuel as the person who helped connect her to more podcasts. 3. The episode asks how a marketing strategist turned an 18-year career into a growing agency with retainer clients and five full-time employees. 4. Sacha says she started SAMG on the heels of COVID after being laid off from fast casual work that depended on offices being open. 5. She explains that her agency exists because many small businesses spend money on marketing and get 'zero return on investment' or the wrong vendor at the wrong time. 6. Her process begins with strategy: understanding the business, the target audience, and a go-to-market plan before moving into tactics. 7. She says strategy is not a separate line item because clients would reject paying four, five, or six thousand dollars just for strategy. 8. Sacha describes marketing as 'templatized' across industries, with the main differences coming from the audience, the message, and the platform mix. 9. She says SAMG works across ed tech, pharma, biotech, fashion, hospitality, and car industry clients because the underlying marketing system stays the same. 10. She says she spent about six years as a solo entrepreneur before hiring contractors and then building a team. 11. Her pricing model ranges from $2,500 to $10,000 per month depending on the level of marketing work. 12. She says she now has eight employees total, including contractors and around five full-time employees. 13. She explains that she prefers full-time hires for daily needs like website builds, email marketing, social media, and podcast editing, not one-off client tasks. 14. Sacha says success means helping a client move from their original pain point to where they need to be, sometimes over months or years. 15. She warns fast-growing companies not to focus only on revenue and growth because they can lose mission, vision, and customer service. 16. She says patience matters most in growth because business ownership exposes personality, demands personal growth, and forces people to stop getting in their own way. 17. The conversation stays practical and reflective, with Troy asking direct growth questions about funding, hiring, culture, balance, and professional development. 18. Sacha speaks in a candid interview style, mixing tactical advice with personal reflections about stress, ego, and self-discovery. 19. Founders, marketers, and agency owners scaling service businesses. 20. Listeners wanting deep startup storytelling may skip the operational detail.

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