Grow A Small Business Podcast · Troy Trewin

QFF: Gail Eaton-Briggs of Every When Solutions on Developing Conscious Grit: Helping Small Business Owners Shift from Unconscious Struggle to Purposeful Growth Through Neuroscience-Based Coaching and Mindset Change. (Episode 745 - Gail Eaton-Briggs)

·27 min·1 clip

Gail Eaton-Briggs says one doctor’s advice became the tipping point that moved her from unconscious grit to conscious grit.

1. Grow A Small Business Podcast Quickfire Friday features Gail Eaton-Briggs on conscious grit for small business owners. 2. Gail Eaton-Briggs of Every When Solutions joins Rob Cameron, with the episode framed around the model of conscious grit and small-business growth. 3. The episode asks how owners can move from unconscious struggle to purposeful action using mindset change and neuroscience-based coaching. 4. Gail says she left a senior leadership role in the state public service in August 2019 and started developing services for small business. 5. She says her work includes individual coaching, team development, a book, an online course, and longer programs built around conscious grit. 6. Gail defines conscious grit as deliberately applying yourself to live the best life you can. 7. She contrasts that with unconscious grit, where she was determined and resilient in her early 20s but still had "my wheels were spinning." 8. Gail says her own tipping point came during a doctor visit with one of her children on her knee. 9. The doctor told her, "it is time to go and get a lawyer," and she says that validation changed her direction. 10. She says conscious grit involves mindset awareness, planning, and finding people who help instead of being pushed away. 11. Gail says many clients find her through referrals from people who had good results with her. 12. She says some clients are in transition, unhappy in paid employment, and looking to do something new. 13. She tells the story of a young woman who left an unsatisfying job, started a small business, and later returned with business cards and promotional material. 14. Gail says the first meeting is free, because it is for listening, unpacking, and establishing trust. 15. She mentions tissues, chocolate, coffee, and wine as part of the practical support she brings to that conversation. 16. Gail says she often uses the I4 NeuroLeader model, which is based on neuroscience and includes a 360-degree assessment. 17. She prefers development over a period of time instead of a one-day session or a three-hour session. 18. The interview has a conversational, practical style, with Rob Cameron linking Gail’s ideas to the pricing problems he sees in small-business clients. 19. Small-business owners dealing with pricing, confidence, or growth mindset will likely find this useful. 20. Listeners wanting a heavy theory discussion without practical coaching examples may skip it.

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