Grow A Small Business Podcast · Troy Trewin

QFF: Etinosa Agbonlahor, CEO of Decision Alpha, shares how behavioral economics and confident pricing boost revenue, improve customer retention, and drive lasting business growth through smarter pricing psychology. (Episode 743 - Etinosa Agbonlahor)

·19 min·2 clips

Etinosa explains the 'pain of paying' concept, where every financial transaction carries a small psychological cost.

Behavioral economist Etinosa Agbonlahor explains how principles from behavioral economics can transform business pricing strategies, boost revenue, and improve customer retention. She shares her framework for confident pricing, discusses the psychological concept of 'pain of paying,' and provides a case study showing how simple changes to pricing presentation dramatically increased conversion to a preferred tier.

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