Grow A Small Business Podcast · Troy Trewin

Mitch McGinley of Boutique Fitness Broker Reveals How He Turned a Yoga Studio into a 5× Exit, Scaled to $20M in Deals, and What Most Owners Get Wrong When Preparing Their Business for Sale. (Episode 750 - Mitch McGinely)

·40 min·2 clips

A three-year sale process fell apart while Mitch's wife was hospitalized and his father-in-law broke his back.

Troy opens by framing the episode around owners who have built something real and had to work through the hard parts along the way. Mitch’s story starts with a yoga studio he bought in New Jersey with his wife. Six years later, he sold it for five times what they paid. That exit pushed him into a new line of work helping boutique fitness owners get their businesses ready for sale. He says he has helped more than 70 owners exit so far. Last year, his firm handled about $10 million in exits. This year, he expects to reach $20 million. The business stays lean, with a team of four. Mitch says the firm is bringing in around half a million US dollars and is soon expected to hit one million. Troy keeps noticing the growth and keeps bringing the discussion back to what changed inside the business to make that scale possible. The conversation then shifts away from operations and into more personal territory. Mitch talks about a long-held bucket list trip through southern France with his wife and kids. He had studied French when he was young and had visited Paris before, but he had never spent real time in Provence and Nice. Living south of Barcelona made the trip possible in a new way, because for the first time he felt confident enough to drive around that part of Europe. The family took a two-week road trip and moved through Provence, Montpellier, and other places. Mitch describes an emotional moment when he realized he was finally living something he had wanted for years. It was simple rather than flashy. That realization made him think about how to build new dreams now that one major dream had been checked off. Troy suggests other places to visit, including Annecy and parts of Germany. The interview then turns to what success means. Mitch recalls a magnet his mother had on the fridge while he was growing up. It said success is not what your bank account says, but how wonderful a human being your child is. The line shifts the episode from pure business metrics into a broader measure of life. Troy closes by recapping Mitch’s journey and thanking him for the conversation. The result is a practical founder interview that moves from exit mechanics to family travel to a more grounded definition of success.

As heard by us

A founder story about building value, cleaning up a business, and selling well.

Mitch's story gives the episode its pull: a yoga studio in New Jersey, sold six years later for five times the purchase price, followed by a second act helping boutique fitness owners clean up their businesses for sale and close the deal.

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Why you'd press play

A founder-to-founder story about buying a yoga studio in New Jersey, scaling it, and helping boutique fitness owners sell.

Read the full recommendation in PlayNext →

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